Useful SEO Tips to Sustain the Post-Penguin Panda Updates

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites, most commonly by dropping ranking.

In 2012, Google launched Knowledge Graph, which aimed at helping users find relevant search result to their query. It also assists users with summary, details, and relevant facts about the search query in question. For instance, if you’ll type ‘McDonald’ in the Google search box, you will be suggested several options to help you find the right match for your query.

Additionally, Knowledge Graph will provide a broader and deeper understanding of the topic/search item in question. Today, SERPs aren’t only focused on website ranking, but also on providing relevant information about the search query. For instance, if you search for a serial called “Friends” in Google, you will be presented with exhaustive information about the show.

In addition to changes in the SERP tool, the recent algorithm changes by the search engine giant have changed the SEO handling techniques comprehensively. Google no longer entertains keyword-rich anchor text. Also, keyword stuffing is heavily penalized by Google. Instead, it is essential for businesses and websites to focus on ethical SEO techniques like developing neat website, populating it with unique content, including relevant keywords that come naturally in the content. It is a fact that good and ethical SEO can improve a site’s visibility and ranking.

To survive the Penguin and Panda update, it is essential for websites to follow these basic rules:

Originality matters – SEO success is possible only through relevant and unique content. Add fresh content to your portal, update old ones, or remove the irrelevant ones from your site. The main purpose of your content should be to prove of a great help to readers or visitors. Your website content should be engrossing, unique, and simple. Avoid ‘black-hat” SEO tactics like keyword-stuffing or cloaking, EMD, etc.

Add authenticity – A website's authenticity is more important for driving positive and relevant traffic to your website. The more authentic your website is, the more trust you can earn from customers for your business. One of the finest ways to achieve this through credible links from relevant and quality sites. And to get authentic links, it is essential that your content is engaging and fresh.

Develop a unique and clean website - Ensure your website looks simple yet interesting. There should be adequate internal linking between pages and external links from quality websites. Maintain website clarity, without adding unnecessary colors and options on your portal.

Everything You Need To Know About The Latest Google Algorithm Update

The recent changes in the search algorithms have been developed to update the website content. Google's Panda algorithm update penguins and the date and penalties for poor quality sites made up of old, began to add up. Support in terms of SEO, in essence, they are available in an easy-to-use keyword and keyword content updates, the focus shifted with quality content.
Panda with low quality sites penalized construction materials. Penguin took it one step further and come up with a link to a website and started to look inside. Third parties, regardless of quality sites related to your site in order to promote the use of the penguins, and links to more closely examine the link for many more emphasis on social media began. Now, Facebook, YouTube, LinkedIn and Twitter, in order to influence the stock links with similar sites. Google is well aware of its impact on social media and search.
Changes to the Google algorithm, it is important that business owners, bloggers and some site owners to monitor their websites and blogs on their SEO methods to manage and monitor your traffic. Penguin greater emphasis on social media, but Panda fresh and relevant content that promotes organic traffic is required. Here are some methods to deal with these changes.
SEO Techniques Google's latest algorithm change
No recent mathematical rules also sites that one central URL of the penalty - canonicalization. General or more URL redirect URL, you can reduce any punishment. This is called SEO canonicalization. '
Identify their high-ranking pages on the site as soon as the decision to include these keywords, keyword, then - the URL mapping. The objects around you to increase the keywords you want to optimize.
Social Bookmarking :  on your website, Facebook, Twitter, Reddit, and various other button or link embedded so that visitors to social media, make sure that you can promote your site. Also, to ensure that social media promotions directly to your website visitors. As already mentioned, a large number of social media traffic.
Post a Comment: - that is to say, that any other content on your site should have a lot of comments on the respective sites. Comments on the biological quality back links to your website is a link to help.
Article Submissions: - products and other objects and the forums, you can collect the content of the comments to the same effect.
Resources Blog Writing - musty, old content and quality content on your site to create a number of new changes in speed.
On their blog, business or web site to increase your ranking methods consider support for the latest Google algorithm update.

Penguin’s effect on Google search results

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.

Penguin’s effect on Google search results

By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled the latest Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalise websites using manipulative techniques to achieve high rankings. Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries.

The differences between Penguin and previous updates

Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.

In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.

The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Google’s Penguin feedback form

Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.