Google to Announce Zebra Update?

Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster.

There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Google have told us it will come from an altogether more placid beast...

Behold, The Zebra Update!

Looks menacing doesn't he?

But What Will The Zebra Update Target?

Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social...

• Too many retweets with keywords included around a link
• Facebook updates with too many shares from people not in your industry
• Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
• Owning a Pinterest page - brands only use these for SEO benefit no?

If you've been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder. The Big G doesn't want anyone messing with their rankings.

It's time the social web started cleaning itself up, The Zebra Update is coming...

Useful SEO Tips to Sustain the Post-Penguin Panda Updates

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites, most commonly by dropping ranking.

In 2012, Google launched Knowledge Graph, which aimed at helping users find relevant search result to their query. It also assists users with summary, details, and relevant facts about the search query in question. For instance, if you’ll type ‘McDonald’ in the Google search box, you will be suggested several options to help you find the right match for your query.

Additionally, Knowledge Graph will provide a broader and deeper understanding of the topic/search item in question. Today, SERPs aren’t only focused on website ranking, but also on providing relevant information about the search query. For instance, if you search for a serial called “Friends” in Google, you will be presented with exhaustive information about the show.

In addition to changes in the SERP tool, the recent algorithm changes by the search engine giant have changed the SEO handling techniques comprehensively. Google no longer entertains keyword-rich anchor text. Also, keyword stuffing is heavily penalized by Google. Instead, it is essential for businesses and websites to focus on ethical SEO techniques like developing neat website, populating it with unique content, including relevant keywords that come naturally in the content. It is a fact that good and ethical SEO can improve a site’s visibility and ranking.

To survive the Penguin and Panda update, it is essential for websites to follow these basic rules:

Originality matters – SEO success is possible only through relevant and unique content. Add fresh content to your portal, update old ones, or remove the irrelevant ones from your site. The main purpose of your content should be to prove of a great help to readers or visitors. Your website content should be engrossing, unique, and simple. Avoid ‘black-hat” SEO tactics like keyword-stuffing or cloaking, EMD, etc.

Add authenticity – A website's authenticity is more important for driving positive and relevant traffic to your website. The more authentic your website is, the more trust you can earn from customers for your business. One of the finest ways to achieve this through credible links from relevant and quality sites. And to get authentic links, it is essential that your content is engaging and fresh.

Develop a unique and clean website - Ensure your website looks simple yet interesting. There should be adequate internal linking between pages and external links from quality websites. Maintain website clarity, without adding unnecessary colors and options on your portal.

Everything You Need To Know About The Latest Google Algorithm Update

The recent changes in the search algorithms have been developed to update the website content. Google's Panda algorithm update penguins and the date and penalties for poor quality sites made up of old, began to add up. Support in terms of SEO, in essence, they are available in an easy-to-use keyword and keyword content updates, the focus shifted with quality content.
Panda with low quality sites penalized construction materials. Penguin took it one step further and come up with a link to a website and started to look inside. Third parties, regardless of quality sites related to your site in order to promote the use of the penguins, and links to more closely examine the link for many more emphasis on social media began. Now, Facebook, YouTube, LinkedIn and Twitter, in order to influence the stock links with similar sites. Google is well aware of its impact on social media and search.
Changes to the Google algorithm, it is important that business owners, bloggers and some site owners to monitor their websites and blogs on their SEO methods to manage and monitor your traffic. Penguin greater emphasis on social media, but Panda fresh and relevant content that promotes organic traffic is required. Here are some methods to deal with these changes.
SEO Techniques Google's latest algorithm change
No recent mathematical rules also sites that one central URL of the penalty - canonicalization. General or more URL redirect URL, you can reduce any punishment. This is called SEO canonicalization. '
Identify their high-ranking pages on the site as soon as the decision to include these keywords, keyword, then - the URL mapping. The objects around you to increase the keywords you want to optimize.
Social Bookmarking :  on your website, Facebook, Twitter, Reddit, and various other button or link embedded so that visitors to social media, make sure that you can promote your site. Also, to ensure that social media promotions directly to your website visitors. As already mentioned, a large number of social media traffic.
Post a Comment: - that is to say, that any other content on your site should have a lot of comments on the respective sites. Comments on the biological quality back links to your website is a link to help.
Article Submissions: - products and other objects and the forums, you can collect the content of the comments to the same effect.
Resources Blog Writing - musty, old content and quality content on your site to create a number of new changes in speed.
On their blog, business or web site to increase your ranking methods consider support for the latest Google algorithm update.

Penguin’s effect on Google search results

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.

Penguin’s effect on Google search results

By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled the latest Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalise websites using manipulative techniques to achieve high rankings. Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries.

The differences between Penguin and previous updates

Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.

In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.

The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Google’s Penguin feedback form

Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.

how to done best seo

Internet sites should vote well in search engines to offer the customer more in the internet and check the website. Must resort to queuing in the area to earn an income is important and possible. This is possible as a search engine optimization is implemented effectively. But it does not guarantee that almost all, however, increase your exposure to direct viewers online.
Google performs automated program as a "crawler" or "spiders" to explore the Internet and the placement of your site. Items to be used as the basis for Google position may not be open to suppliers. However, you can easily create more links to your website to improve scores. But Google will offer a more reliable value of the ingredients, so you should ensure that the cost of membership directories, like Yahoo, Bing and other relevant websites.
Meta tags, which provides advice for search engines. The basis for this is the word or phrase that users are used to encode the online search engines identify your site. Whether it will lead to your website, ensuring that the content of your website so that it reflects. You must specify the amount of keywords your site is actually included in the meta tag information. This makes online customers find your site with ease.
Improve the exposure of your website on search engines, employers invest time and money on search engine optimizers to help increase your website ranking. SEO firm offers several methods, including blogs, write articles, create forums, videos and press releases to promote your site. This can increase the number of links required for its website to improve its position.
Ambassadors and write, write to the Department for good writers to create online publications and blogs to your website. It is usually provided by the service provider to outsource work to SEO professionals. Articles and blogs tend to market goods or services in place, and you can show exactly how it can benefit the consumer. However, these compounds may be on a daily basis to provide updates on the website. As it appears on this site are links back to your site.
The production of the video is the only way to develop and provide network market. It gives the idea of ​​just the products or services offered on your site and how it can benefit. It is believed that the advertising campaigns and offer exactly what and exactly how people can get. Video clips are usually present in the designated folders to members of YouTube and others. The consumer has to make an assessment of their articles. This includes techniques, the amount of ingredients needed for your site.
Promotional advertising for everyone and the media about what exactly is new and in stock for your site. This provides a significant impact for your business, especially when using the alarm completely new products. The session allows you to interact with other users on specific topics to be offered on their website. It can help determine how easy it improve its users.
Search engine optimization should be done properly to provide the best results. You can seek help from professionals to help you understand that such a task.

How to Write Web Content-Centric keyword

If you want your site on success and attracts many visitors, you need to know how to create good content websites. One part is that you should update your site content or to add new content regularly (at least once a week, if possible). Not only does this give visitors a reason to return to your site, but also helps your site rank better in search results.A good investment is one of the best ways to generate great traffic to your website. When most people use search engines like Google to find something that they do not look past the first page or two of results. This is the reason why you want to make your site appear on the first or second hand.In addition to posting new content, it is often also necessary to know how to write content. You have to write content on SEO (Search Engine Optimization). SEO is just a nice term for getting your website included in search engines.Part of how search engines decide where to place their web pages based on content and use of your keywords. Placing keywords in strategic places in the content, you can improve your SEO and better search engine ranking (which is more traffic).Here are some of the best places to use keywords when writing content:• Your headlines and sub-headlines.: • subtitle image files.• At least once in the first paragraph of content on one side (two or three times is better).• At least once in the last paragraph of the content of each page (two or three times is better).• minimum size of the body's own content on each page.It is important to remember that you should just throw keywords everywhere, but why put them on their site. Your content must make sense and flow naturally. Try to read the content, whether it is reasonable.If this is not just include as many keywords as you can in a way that does not make sense, it can really hurt SEO and result in poor search engine ranking. This is called "keyword stuffing" and search engines do not like it!Simple tips above will help you write good web content that is not only attracts visitors but also to attract the attention of search engines too!

Google’s New Algorithms Technology – Latest 2010 / 2011 Overview

Big changes in Search Engine Optimization. To all- Here is Google New Algorithm 2011……

Google’s co-founder Larry Page focused on developing the “perfect search engine,” an algorithm that would understand what you mean when you are typing a search term and the search engine will give you the exact results that you were looking for.In our last count, we can happily reveal that there were more than 120 different factors that effect the natural rankings by Google’s latest algorithm. The latest algorithm was updated to penalise websites that use forums with negative feedback to boost their rankings.

Google’s New Algorithm 2010 / 2011 Revealed

Many SEO Gurus have attempted to give a rough outline of what the Google algorithm might look like. Based on research and suggestions this might be how the formula basically could look like;

Google’s Score = (Kw Usage Score * 0.3) + (Domain * 0.25) + (PR Score * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)

If you are asking yourself how does the latest 2011 algorithm work or what does SEO mean, you will find on this website all the secrets you want revealed for absolutely free. Learn how the algorithm best works and the most common factors that effect your website ranking with this breakthrough revealed information.

Search Engine Optimisation Key Word Usage Factors:-

• Keyword in title tags

• Rich Header tags

• Documents rich with relevant text information

• Keyword in alt tag

• Keywords in internal links pointing to the page

• Keywords in the domain and/or URL

• The order key words appear


Google New Algorithm

Domain Strength / Speed-

• Domain Strength

• Domain Speed

• Local/specific domain name

• Quality Hosting


Registration history-

• When the Domain was registered

• Strength of the links pointing to the domain

• The topical neighborhood of domain based on the in bound and out bound links

• Historical use and links pattern to domain

• Inbound links and referrals from social media

• Inbound Link Score

Age & Quality of links

• Quality of the domains sending links (non paid)

• Links from Authority Websites

• Quality of pages sending links and relevance

• Anchor text of links

• Link quantity/weight metric (Page Rank or a variation)

• Subject matter of linking pages/sites

• User Data

Historical CTR to page in SERPs

• Time users spend on a page

• Search requests for URL/domain

• Historical visits/use of URL/domain by users

Content Quality Score

• Duplicate content filter

• Order of key words in content

• Content update frequency

• Highlighted and visibility of keywords

• Usability and W3C rules

Negative Penalties (for SEO purposes)

• Forums

• Facebook

• Twitter

• Article Submissions

• Blogs

• Link Exchange

• Paid Links

• FFA’s (Free for all backlinks)

Google over the years have persistently pursued innovation, constantly updated its algorithm or algorythm (if that is the way you spell it) and refused to accept the limitations of existing models.As a result, Google’s latest development was the breakthrough PageRank™ technology that changed the way searches are conducted today. And if there is one SEO company that knows how the algorithm works and how would it would boost your rankings on Google organic search that would be White Hat Works.

What’s new about Google’s latest algorithm in 2010 / 2011?

There is much talk in the SEO world about what Google is going to focus on in 2010. Matt Cutts, head of Google’s Webspam team has mentioned and hinted in various forums, Youtube and on his Blog that SEO professionals’ latest focus should be in 2010. Part of the Caffeine project, apparently in 2010 the speed of your website and web pages loading will now play a major factor in the algorithm.

To achieve faster speed your website needs to be hosted on a super fast host and reducing the overall size of your web pages. Obviously this means moving to a better Internet Service Provider and serving faster websites by increasing the download speed.

This will mean less content on a page, utilising CSS (Cascading Style Sheets) and images have to load faster. A webpage downloading speed of 3 seconds or less is pretty good, but 1 second or lower might have to be achieved in cases. You can now measure the speed with a program in the Google’s Webmaster Tools.

Does this mean Google in a way is pushing developers to write and create better websites that load faster and content writers to write quality content instead of quantity content? and the digital marketing guys, will they have to be at the same time creative but their art work must be short, sweat and fast loading? Does using flash animations go out the window? Hosting Video clips on your own website? would that be wise? or better to be hosted on You Tube instead?All these are questions and probably the answers you are looking for is, yes it is!What could happen is Google favouring certain websites and in the other hand penalise other ones. Websites owners that keep stuffing their pages with content, customer reviews, endless blogs and articles, videos, links and endless images will be penalised.

The good news is websites that are clean, focused, compatible and fast will benefit.

Many SEO professionals are saying that this is not fair for the SME’s (small to medium sized business) that cannot afford to be hosted on super fast hosts and do not have large teams that can restructure their websites to go faster. The question is how fast can the cooperate companies react to the ever growing demands of the Internet? Probably not and it will take them months before they even decide what to do. In the other hand SME’s probably will be in a better position to react a lot faster due to quick decision making compensating for all the other factors.

The SEO e-marketers also mention about countries that have slow internet access, like in Scotland and other rural areas where you cannot get broadband? Are they going to get penalised? Probably not, as its the Google Bots measuring the speed and not at what speed the website is loaded in these areas on an end users computer. Actually Google in a way by “forcing” developers to increase their websites overall speed would mean these areas with no broadband will benefit in the long run. Mobile phone users with their web enabled devices like the iPhone and Nexus by Google will be able to load more and more websites, specially the ones that are more lean and load faster.

White Hat Works Conclusion for 2010 and 2011:

Host your website on a super fast Internet Service Provider
Use CSS as much as possible and comply with website usability
Write quality content, not quantity content
Convert your a Flash website to a HTML website
Export your Flash animations where possible – more SEO Tips
Keep images and their size to a minimum without loosing the quality
Test your website in various browsers and mobile phone devices
Make your website Google Friendly
Get free guidance from a reputable SEO E-marketing Company
Faster websites means Google can keep up with the growth of the Internet without the need to keep buying and installing new servers. Many have asked, how many servers does Google have? This is a well kept secret, but if you do your maths and calculations the number of servers could be around 700,000 and growing. These servers are spread over 100 data-centres around the globe and makes Google the largest IT producer of (Co2) carbon emissions on Earth.

Google is in the business of providing a top notch service and encouraging growth, but at the same time be profitable by keeping their costs and carbon emissions down.

Hence the need for this new factor that will be included in the updated Google 2010 Algorythm. Maybe the main reason Google is focusing on speed is because what they really are trying to do is to reduce their carbon foot print and we (SEO guys and website owners) all need to help them achieve this.

One effected company said:

We are an ecommerce site that has been running for almost 5 months and have seen steadily growing traffic. We have made no major changes to our website recently but are continually adding content and products to the site. Our site has been severely affected (almost 50% down on traffic) since last Tuesday (07/12/10) which coincides with the latest 2011 algorithm change which was the response to the New York Times article regarding Black Hat SEO techniques.

I have struggled to find much information about it and it doesn’t seem to be widely talked about at the moment. As far as I can tell it will specifically target site reviews and penalise people with negative feedback. Because we are a relatively young site we don’t have any feedback (negative or otherwise). Is it visible that this could have such a dramatic effect on a site that has essentially done nothing wrong and has anyone had the same problem?

Any advice would be greatly appreciated because we are being hit particularly hard in the lead up to Christmas which should be our busiest weeks.

Thanks