SEO Branding: Appearance In Search Results Impacts Brand Perception

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of industry websites shows a majority of articles focused on the same.

Far less covered — whether research, POVs or even “thinking-out-loud” blog posts — is content focused on other benefits of appearing in the search results, such as brand development.

For decades, marketers have invested in getting their brand in front of eyeballs in traditional media channels such as TV, billboards and radio. Yet today, in the digital age, few brands think about the brand development benefits of appearing in the search results. Even though getting their brand in front of the search listings could mean millions and even tens of millions of eyeballs, brands are only laser-focused on driving traffic and conversions.

Research On Brand Benefits In Search

I am going to explore the question of whether there are, in fact, brand benefits above and beyond traffic and conversions to appearing in the SERPs. My hope is to leave the search marketer with food for thought around the ancillary benefits of appearing in search that they may not have previously considered when engaged in budget and strategy considerations.

To explore the issue, we’ll take a look at research on the subject from a number of different sources.

Searchers Recall Brands In SERPS; Higher Recall For Clicked Vs. Non-Clicked

To start, we must determine if the searcher even recalls the brands they encounter in the SERPs. A Microsoft study that asked searchers to recall search listings hours after viewing them showed that searchers did, in fact, recall the brands they viewed. There was also a correlation between (1) the higher ranking in search listings for brands showing a higher likelihood of recall and (2) clicked listings being far more likely to be recalled than non-clicked.

*Note: The Microsoft study dates back several years, prior to the addition of many of the visual elements of the SERPs such as authorship, etc. Research shows that CTR can be significantly higher with visual SERP elements, and results that incorporate these elements are, therefore, also more likely to increase brand recall.

16% Lift For Brand Recall When Appearing In Search Results

Next, we look at a Google and Enquiro study that measured lift when a target brand appears in search results. The research found that there was a 16% lift in brand recall when a target brand appeared in the search results vs. control brands that did not.

When it came to purchase intent, they found purchase intent increased by 8% when the brand appears in the search listings vs. control brands.

Conductor Study: Up To 30% Brand Lift For Brands Appearing In Search Results

A study we recently published at Conductor shows a similar finding, with brands appearing above the fold in the natural search listings experiencing a 10% lift in brand awareness, quality and purchase consideration. The findings showed, when it comes to reaping brand development benefits, placement above vs. below the fold is particularly crucial. And, the study found the greatest brand benefit was from those brands appearing both above the fold and in universal results (images, video, etc.).

When it came to retailers, the study found a 20% lift in purchase intent for a target retailer when compared to control retailers for above the fold results. For below the fold retailer results, there was a 10% lift.

Search Impacts Brand Perception: Control Your Brand Messaging In The SERPs 

Analysis of the research around recall and impact to the brand suggests there is a definite brand impact to appearing in the search results, both in perception of brand and intent to purchase. Although marketers are not likely to drastically shift their focus from the primary goals of driving traffic and conversions from organic search, understanding the brand benefits in appearing in the search results may impact strategic approaches to marketing channels and could be used as an ancillary benefit cited when appealing to management for budget.

And, with the knowledge that exposure to a brand impacts perception of the brand in the mind of the searcher, paying close attention to how the brand is presenting itself in search snippets and leveraging visuals such as Google + authorship and digital assets in universal search becomes increasingly important.

Google to Announce Zebra Update?

Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster.

There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Google have told us it will come from an altogether more placid beast...

Behold, The Zebra Update!

Looks menacing doesn't he?

But What Will The Zebra Update Target?

Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social...

• Too many retweets with keywords included around a link
• Facebook updates with too many shares from people not in your industry
• Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
• Owning a Pinterest page - brands only use these for SEO benefit no?

If you've been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder. The Big G doesn't want anyone messing with their rankings.

It's time the social web started cleaning itself up, The Zebra Update is coming...

Useful SEO Tips to Sustain the Post-Penguin Panda Updates

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites, most commonly by dropping ranking.

In 2012, Google launched Knowledge Graph, which aimed at helping users find relevant search result to their query. It also assists users with summary, details, and relevant facts about the search query in question. For instance, if you’ll type ‘McDonald’ in the Google search box, you will be suggested several options to help you find the right match for your query.

Additionally, Knowledge Graph will provide a broader and deeper understanding of the topic/search item in question. Today, SERPs aren’t only focused on website ranking, but also on providing relevant information about the search query. For instance, if you search for a serial called “Friends” in Google, you will be presented with exhaustive information about the show.

In addition to changes in the SERP tool, the recent algorithm changes by the search engine giant have changed the SEO handling techniques comprehensively. Google no longer entertains keyword-rich anchor text. Also, keyword stuffing is heavily penalized by Google. Instead, it is essential for businesses and websites to focus on ethical SEO techniques like developing neat website, populating it with unique content, including relevant keywords that come naturally in the content. It is a fact that good and ethical SEO can improve a site’s visibility and ranking.

To survive the Penguin and Panda update, it is essential for websites to follow these basic rules:

Originality matters – SEO success is possible only through relevant and unique content. Add fresh content to your portal, update old ones, or remove the irrelevant ones from your site. The main purpose of your content should be to prove of a great help to readers or visitors. Your website content should be engrossing, unique, and simple. Avoid ‘black-hat” SEO tactics like keyword-stuffing or cloaking, EMD, etc.

Add authenticity – A website's authenticity is more important for driving positive and relevant traffic to your website. The more authentic your website is, the more trust you can earn from customers for your business. One of the finest ways to achieve this through credible links from relevant and quality sites. And to get authentic links, it is essential that your content is engaging and fresh.

Develop a unique and clean website - Ensure your website looks simple yet interesting. There should be adequate internal linking between pages and external links from quality websites. Maintain website clarity, without adding unnecessary colors and options on your portal.

Everything You Need To Know About The Latest Google Algorithm Update

The recent changes in the search algorithms have been developed to update the website content. Google's Panda algorithm update penguins and the date and penalties for poor quality sites made up of old, began to add up. Support in terms of SEO, in essence, they are available in an easy-to-use keyword and keyword content updates, the focus shifted with quality content.
Panda with low quality sites penalized construction materials. Penguin took it one step further and come up with a link to a website and started to look inside. Third parties, regardless of quality sites related to your site in order to promote the use of the penguins, and links to more closely examine the link for many more emphasis on social media began. Now, Facebook, YouTube, LinkedIn and Twitter, in order to influence the stock links with similar sites. Google is well aware of its impact on social media and search.
Changes to the Google algorithm, it is important that business owners, bloggers and some site owners to monitor their websites and blogs on their SEO methods to manage and monitor your traffic. Penguin greater emphasis on social media, but Panda fresh and relevant content that promotes organic traffic is required. Here are some methods to deal with these changes.
SEO Techniques Google's latest algorithm change
No recent mathematical rules also sites that one central URL of the penalty - canonicalization. General or more URL redirect URL, you can reduce any punishment. This is called SEO canonicalization. '
Identify their high-ranking pages on the site as soon as the decision to include these keywords, keyword, then - the URL mapping. The objects around you to increase the keywords you want to optimize.
Social Bookmarking :  on your website, Facebook, Twitter, Reddit, and various other button or link embedded so that visitors to social media, make sure that you can promote your site. Also, to ensure that social media promotions directly to your website visitors. As already mentioned, a large number of social media traffic.
Post a Comment: - that is to say, that any other content on your site should have a lot of comments on the respective sites. Comments on the biological quality back links to your website is a link to help.
Article Submissions: - products and other objects and the forums, you can collect the content of the comments to the same effect.
Resources Blog Writing - musty, old content and quality content on your site to create a number of new changes in speed.
On their blog, business or web site to increase your ranking methods consider support for the latest Google algorithm update.

Penguin’s effect on Google search results

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

Naming the algorithm update

The Penguin update went live on April 24, 2012. However, Google did not announce an official name for it until two days later.

Penguin’s effect on Google search results

By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled the latest Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalise websites using manipulative techniques to achieve high rankings. Penguin 3 was released Oct. 5, 2012 and affected 0.3% of queries.

The differences between Penguin and previous updates

Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.

In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold.

The strategic goal that Panda, Penguin, and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Google’s Penguin feedback form

Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.

how to done best seo

Internet sites should vote well in search engines to offer the customer more in the internet and check the website. Must resort to queuing in the area to earn an income is important and possible. This is possible as a search engine optimization is implemented effectively. But it does not guarantee that almost all, however, increase your exposure to direct viewers online.
Google performs automated program as a "crawler" or "spiders" to explore the Internet and the placement of your site. Items to be used as the basis for Google position may not be open to suppliers. However, you can easily create more links to your website to improve scores. But Google will offer a more reliable value of the ingredients, so you should ensure that the cost of membership directories, like Yahoo, Bing and other relevant websites.
Meta tags, which provides advice for search engines. The basis for this is the word or phrase that users are used to encode the online search engines identify your site. Whether it will lead to your website, ensuring that the content of your website so that it reflects. You must specify the amount of keywords your site is actually included in the meta tag information. This makes online customers find your site with ease.
Improve the exposure of your website on search engines, employers invest time and money on search engine optimizers to help increase your website ranking. SEO firm offers several methods, including blogs, write articles, create forums, videos and press releases to promote your site. This can increase the number of links required for its website to improve its position.
Ambassadors and write, write to the Department for good writers to create online publications and blogs to your website. It is usually provided by the service provider to outsource work to SEO professionals. Articles and blogs tend to market goods or services in place, and you can show exactly how it can benefit the consumer. However, these compounds may be on a daily basis to provide updates on the website. As it appears on this site are links back to your site.
The production of the video is the only way to develop and provide network market. It gives the idea of ​​just the products or services offered on your site and how it can benefit. It is believed that the advertising campaigns and offer exactly what and exactly how people can get. Video clips are usually present in the designated folders to members of YouTube and others. The consumer has to make an assessment of their articles. This includes techniques, the amount of ingredients needed for your site.
Promotional advertising for everyone and the media about what exactly is new and in stock for your site. This provides a significant impact for your business, especially when using the alarm completely new products. The session allows you to interact with other users on specific topics to be offered on their website. It can help determine how easy it improve its users.
Search engine optimization should be done properly to provide the best results. You can seek help from professionals to help you understand that such a task.

How to Write Web Content-Centric keyword

If you want your site on success and attracts many visitors, you need to know how to create good content websites. One part is that you should update your site content or to add new content regularly (at least once a week, if possible). Not only does this give visitors a reason to return to your site, but also helps your site rank better in search results.A good investment is one of the best ways to generate great traffic to your website. When most people use search engines like Google to find something that they do not look past the first page or two of results. This is the reason why you want to make your site appear on the first or second hand.In addition to posting new content, it is often also necessary to know how to write content. You have to write content on SEO (Search Engine Optimization). SEO is just a nice term for getting your website included in search engines.Part of how search engines decide where to place their web pages based on content and use of your keywords. Placing keywords in strategic places in the content, you can improve your SEO and better search engine ranking (which is more traffic).Here are some of the best places to use keywords when writing content:• Your headlines and sub-headlines.: • subtitle image files.• At least once in the first paragraph of content on one side (two or three times is better).• At least once in the last paragraph of the content of each page (two or three times is better).• minimum size of the body's own content on each page.It is important to remember that you should just throw keywords everywhere, but why put them on their site. Your content must make sense and flow naturally. Try to read the content, whether it is reasonable.If this is not just include as many keywords as you can in a way that does not make sense, it can really hurt SEO and result in poor search engine ranking. This is called "keyword stuffing" and search engines do not like it!Simple tips above will help you write good web content that is not only attracts visitors but also to attract the attention of search engines too!